Andrew Ousley formed Unison in 2015, and rapidly established it as one of the top PR/Marketing companies for classical music, opera and the performing arts. He formed the company based on the principles of honesty, transparency, and holding himself and his staff to a higher standard of results.
Andrew also runs Death of Classical, and curates, presents and produces its award-winning concert series The Crypt Sessions, which was included among The New York Times'"Best Classical Music Performances of 2017," and The Angel's Share, in the Catacombs of Green-Wood Cemetery in Brooklyn, which was featured in Vogue, The New York Times, NPR and many more, and whose opening opera The Rose Elf was WQXR's 'Best New Opera of 2018.
Before forming Unison, Andrew spent a decade at the top of major record labels, working at EMI and Warner Classics, and overseeing the marketing, promotion, publicity and project management of fourteen #1 albums, from core classical to crossover to Fifty Shades of Grey - The Classical Album.
In his spare time, Andrew runs Burger Club, and his photographs have been published in the Associated Press, Newsweek, New York Magazine, Philadelphia Inquirer and more.
3 September 2019 | 48 mins 59 secs
opera, pr, social media, social media marketing
Kicking off Season 2 of the OperaBiz podcast: PR guru Andrew Ousley joins the conversation for an informative talk about the state of social media for singers, what a PR firm actually does in classical music, and where he thinks this corner of the industry is going.